Casualness Creates Casualties
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Elite Recruiting Academy

Your Reps Can Sell.
Can Your Leaders Build a Team?

Solar, roofing, pest, security, home services: every door-to-door company lives or dies on the next rep who walks in ready to knock. The Elite Recruiting Academy gives your leaders a recruiting system they run every day and teach to the next leader.

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Built by Brandon ThornhillFormer Navy SEAL19 video lessons · one company license
Sound familiar?

Recruiting lives in one person's phone. When they're busy, the pipeline stops.

Most door-to-door companies recruit on hustle and hope. The owner or one star manager brings people in, everyone else waits, and every season starts from zero. The fix isn't more hustle. It's a system every leader on your team runs the same way, every day.

What changes when recruiting is a system
Daily activityLeaders run a Daily Method of Operations and know exactly how many conversations it takes.
The listEveryone builds an Elite 100 List and works their trustlines: hot, warm, lukewarm, then cold.
The askShort, confident piques that open a door without pitching. Referrals when the answer is no.
The handoffEdify a leader, pass the prospect, and let a three-way call do the heavy lifting.
Follow-upEvery prospect has a stage and a next appointment. Nobody slips through the cracks.
What's inside · 19 lessons, video plus written breakdowns
Foundation
The ELITE Mindset & the Pipeline

How professional recruiters think and show up, and the full pipeline from first contact to committed team member.

Daily system
DMO: Daily Method of Operations

The daily actions and numbers that turn recruiting from random effort into something predictable you can scale.

Your market
The Elite 100 List & Trustlines

Build the list, stop prejudging who's on it, and work your network in the right order: hot, warm, lukewarm, cold.

The approach
The Pique & Recruiting Up

Open the door without closing the deal. Pique, Edify, Pass for people with more influence than you.

Cold market
The ELITE Cold Market System

Engage, Location, Identify interests, Trust, Elevator pitch. Turn everyday interactions into real conversations, in person and online.

Social
Find, Add, Compliment

A daily social routine that fills the pipeline without buying leads, and that your whole team can duplicate.

The meeting
Setting the Appointment & Edification

Lock a date and time before you send anything, then set up the three-way call so your leader can do what they do best.

The finish
Follow-Up, Objections & Closing

Follow up without chasing, educate instead of selling, and move people from decision to action while the energy is high.

In the portalOne login for your whole company. Every lesson is a video plus a written breakdown, and each person tracks what they've finished. If your company also runs Lead Elite Academy, both academies sit side by side under the same login.Book a call
Built for door-to-door

One license. Your whole team.

The Elite Recruiting Academy is licensed to the company, not the person. Your owners, managers and team leads all get in, run the same system, and speak the same language when they recruit.

Who it's for
SolarSetters, closers and the managers who have to staff them every season
Roofing & exteriorsStorm teams and canvassing crews that scale up fast
Pest & lawnSummer-sales teams and the leaders who recruit them
Security & home servicesAlarm, fiber, water, HVAC and every team that knocks
Any sales teamIf your growth depends on bringing in new people, this is for you
THORNHILL
Brandon Thornhill speaking on stage
The trainer

Brandon Thornhill

Former Navy SEAL and nine-figure sales architect. Fourteen years in the Navy, twelve of them as a SEAL, three combat deployments, and three years teaching First Phase at BUD/S, the course that decides who becomes a SEAL. After he left, he built a sales organization that produced more than $100 million in revenue, and he built it by recruiting and developing people.

SEAL Team TwoIraq, Afghanistan, European SOF liaison
BUD/S instructorFirst Phase, three years
$100M+Sales organization built after service
AuthorThe ELITE Leadership Blueprint
Next step

Stop hoping the right people show up. Build the system that brings them.

One call. We'll walk you through the academy, how your leaders roll it out, and what the company license includes. No deck to sit through.

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The Elite Recruiting Academy is training. We make no promises about earnings, income or the number of people you'll recruit. Your results depend on your team, your market and the work you put in.

Casualness Creates Casualties
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